If you visit Aspen for Winter X Games you better prepare yourself to go BIG. Actually HUGE. Whether you're an athlete competing on the mountain...a spectator... a life-style brand manager activating a product or just here for the party...there is no room for weakness.
Day one was ...as usual...siiiiiiiiiiiiick. Levi LeValle won the Snowmobile Freestyle with a 120 foot Superman back flip. It was the versatile sled head's 6th X Games gold medal and 9th medal overall. Throwing a back flip on a 450 pound super-charged snowmobile is never easy...but LaValle and the sled-heads displayed their stuff to more than 430 million homes in 184 countries across the World.
Aspen Spin spent the entirety of Day 1 at Buttermilk. We walked the X Fest to survey the swag. Buttermilk was over-flowing with action. Our favorite new sponsor is REPREVE, the offical recycling partner of X Games. Repreve is a company who makes threads and fabrics from re-cycled plastic water bottles. We've taken the pledge to GO GREEN...you should too. We watched the athletes practice on the Super Pipe (22 foot walls), the Slopestyle course (craziest ride ever) the Urban Street course and the Snowmobile Venue. Later in the day A-Spin crashed the Athletes tent (shhhhh)...for the full first-class VIP treatment. Then after an all too brief disco nap...we partied...hard....like it was 1989. FREESKIER, RED BULL and MARLEY'S MELLOW MOOD all threw simultaneous HUGE parties. In our role as AspenSpin we were required hit 'em all.
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