Snowsports Industry Association (SIA) is a tighly knit group. Its like a fraternity or a brotherhood/sisterhood bonded by POWDER and goretex. A rite of passage for snowsports pros is attending the SIA Snow Show. SIA has always been in Las Vegas, until now, 2010 is the first time SIA held its trade show in Denver. Ideally the brainiacs behind SIA would've found dates just prior to or after ESPN's X Games....but instead several "industry" people were takin' laps on I-70 instead of on the Gondola in Aspen last week. AspenSpin was one of them.
Click 4 pix SNOW BIZ
We attended our first SIA trade show---as a pledge...... a virgin. Our boi-ieees at HIGH SOCIETY FREERIDE allowed us to freeride the admission fee and get a head start on next years stuff. We re-connected with our homies from INDO BOARD balance trainers----siiiiick. About 18,000 people attended SIA in Denver. We spent 3 hours (cause we drive fast) getting there, 4 hours back and only 3 hours at the show. Was it worth it?? It was a long day. We took some great pix, met some cool people, scored tons o' free stuff ... but we'd trade it all for one sick POWDER day.
See the pix, click SNOW BIZ/SIA Virgin