Super-model Elle (The Body) Macpherson was honored at a ceremony on Ajax and received the very first of 3,267 numbered pieces. van Ass, the founder of Aspen Jewelry and Watches entertained a large group of international journalists and Aspen's glitterari at a super-posh event at the Aspen Mountain Club, 3,267 feet above town.
Everybody knew what time it was, PARTY TIME!! The celebration went off!!! Aspen Peak and Corzo Tequila hosted the event and it was a who's who of Aspen Society partying atop Ajax---at night. Click ASPEN: The Watch
Aspen One, the first edition, is a fine Swiss made time piece. It's available exclusively in Colorado at Meridian Jewelers, here in Aspen. It retails for $38,900, so bring what's left of your trust fund to Meridian, talk to Kenny Smith and be the first one (besides Elle) to have ASPEN on your wrist.